Bridging talent with technology for sustainable growth
EDERA Lab, a pioneer in the climate and Agri-tech PR sector, faced significant recruitment challenges in filling strategically important roles remotely. Required were candidates with not only the necessary skills and dedication to sustainability but also a robust understanding of business imperatives in a startup environment.
The challenge
Efficient remote recruitment with a dual focus. In december 2023, EDERA lab needed to quickly fill positions for a B2B marketing manager and a PR specialist. The roles demanded individuals who could immediately contribute to both their environmental goals and business growth.
Our recruitment solutions
- ✓Strategic commercial insight
- ✓Tailored recruitment strategy
- ✓Targeted sourcing and competency-based screening
- ✓Video introductions
Strategic commercial insight
We began with an in-depth analysis of EDERA Lab’s business objectives to align our recruitment strategy with their sustainability ethos.
Tailored recruitment strategy
Custom job descriptions and pitches attracted a diverse range of candidates who balanced tech savvy and commercial insight.
Video introductions
These were used to gain deeper insights into candidates’ personalities and motivations, ensuring a good cultural fit and enthusiasm for the roles.
Outcome
Accelerated Growth and a Continued Partnership. By January 2024, not only were the initial roles filled, but our identification of two additional outstanding candidates led EDERA Lab to expedite their service expansion. This success has solidified our ongoing partnership with EDERA Lab and extended our collaboration to include their sister company, Digital Trails
Conclusion
A total of 4237 CVs and applications were reviewed, saving EDERA Lab significant time and resources. Our approach not only matched EDERA Lab with candidates who were integral to their accelerated growth and expanded market presence but also set a new standard in recruitment by focusing on a more holistic and meaningful evaluation of candidate potential. EDERA Lab’s case exemplifies our commitment to redefining recruitment, making it more personalised, effective, and aligned with the needs of both companies and candidates.
Looking ahead
As EDERA Lab continues to expand, The Opportunity Hub UK remains a pivotal part of their recruitment strategy, ready to support their evolving needs and help them harness the full potential of the creative economy.
