Empowering a national marketing company with top graduate talent
A national marketing firm sought to initiate a comprehensive brand campaign by hiring 15 graduate brand ambassadors. They partnered with us in 2024 to manage this large-scale recruitment.
The challenge
Executing a large-scale recruitment drive within a tight timeframe. The firm needed 15 highly motivated and skilled graduates to fill the roles of brand ambassadors, aiming to enhance brand visibility and engagement across multiple platforms.
Our recruitment solutions
- ✓Graduate-focused recruitment strategy
- ✓Strategic university network alignment
- ✓Targeted social media advertising
- ✓Efficient screening and selection process
Graduate-focused recruitment strategy
We developed a tailored recruitment campaign to attract recent graduates eager to start their careers in marketing. This involved crafting compelling job descriptions and leveraging our extensive network.
Strategic university network alignment
By aligning our efforts with university networks, we tapped into a pool of fresh talent, ensuring a diverse and skilled group of candidates.
Targeted social media advertising
We utilised targeted social media advertising to reach graduates with the desired skills and motivation, creating a buzz and drawing high-quality applications.
Efficient screening and selection process
Our team conducted a thorough screening process, reviewing applications and conducting interviews to select the best candidates who met the firm’s criteria and cultural fit.
Outcome: Enhanced brand visibility and engagement
Within six weeks, we successfully filled all 15 graduate brand ambassador positions. The selected candidates brought fresh perspectives and innovative ideas, significantly enhancing the client’s brand visibility and engagement across multiple platforms. Their contributions played a crucial role in executing the firm’s comprehensive brand campaign.
Key Statistics
- ✓15 Graduate Brand Ambassadors hired within six weeks
- ✓Over 3,500 applications reviewed to find the perfect candidates
- ✓Targeted social media campaign reached over 50,000 potential candidates
- ✓90% of hired graduates reported high job satisfaction within the first three months
- ✓70% increase in brand engagement metrics within the first quarter post-hiring
Conclusion
Our approach not only provided the marketing firm with the necessary manpower for their extensive promotional campaign but also ensured the candidates were a perfect fit for their brand vision. This success story highlights our capability to efficiently manage large-scale recruitment drives, fostering brand growth and innovation.
